{"id":4217,"date":"2026-06-19T14:09:36","date_gmt":"2026-06-19T12:09:36","guid":{"rendered":"https:\/\/www.rentplanet.pl\/?p=4217"},"modified":"2026-06-19T14:09:38","modified_gmt":"2026-06-19T12:09:38","slug":"short-term-rental-zakopane-market-trends","status":"publish","type":"post","link":"https:\/\/www.rentplanet.pl\/en\/news\/short-term-rental-zakopane-market-trends\/","title":{"rendered":"Short-Term rental market in Zakopane \u2013 How to increase apartment occupancy?"},"content":{"rendered":"\n<p>Just a\u00a0few\u00a0years\u00a0ago,\u00a0running\u00a0a\u00a0short-term\u00a0rental\u00a0apartment\u00a0was\u00a0relatively\u00a0predictable. High\u00a0season\u00a0meant\u00a0high\u00a0occupancy, and\u00a0bookings\u00a0were\u00a0often\u00a0made\u00a0weeks\u00a0or\u00a0even\u00a0months\u00a0in\u00a0advance.\u00a0<\/p>\n\n\n\n<p>Property\u00a0owners\u00a0could\u00a0plan\u00a0their\u00a0revenue\u00a0with\u00a0confidence,\u00a0while\u00a0the\u00a0tourism\u00a0market\u00a0continued\u00a0to\u00a0grow\u00a0rapidly.\u00a0<\/p>\n\n\n\n<p>Today, the&nbsp;situation&nbsp;looks&nbsp;different.&nbsp;<a href=\"https:\/\/noclegi.rentplanet.pl\/en\/winter-holidays-in-poland\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zakopane and the&nbsp;entire&nbsp;Podhale<\/a>&nbsp;region&nbsp;remain&nbsp;extremely&nbsp;popular&nbsp;among&nbsp;tourists, but the&nbsp;way&nbsp;guests&nbsp;make&nbsp;travel&nbsp;decisions&nbsp;has&nbsp;changed&nbsp;significantly.&nbsp;More&nbsp;and&nbsp;more&nbsp;reservations&nbsp;are&nbsp;made&nbsp;at&nbsp;the&nbsp;last&nbsp;minute, and&nbsp;successful&nbsp;apartment&nbsp;management&nbsp;now&nbsp;requires&nbsp;constant&nbsp;market&nbsp;analysis,&nbsp;flexible&nbsp;pricing&nbsp;strategies, and the&nbsp;ability&nbsp;to&nbsp;react&nbsp;quickly&nbsp;to&nbsp;changing&nbsp;demand.&nbsp;<\/p>\n\n\n\n<p>This&nbsp;is&nbsp;precisely&nbsp;why&nbsp;professional&nbsp;property&nbsp;management&nbsp;has&nbsp;become&nbsp;one of the&nbsp;key&nbsp;factors&nbsp;influencing&nbsp;the&nbsp;profitability&nbsp;of a&nbsp;rental&nbsp;investment.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Short-Term\u00a0rental\u00a0market in Zakopane \u2013\u00a0What\u00a0changes\u00a0are\u00a0we\u00a0seeing?\u00a0<\/h2>\n\n\n\n<p>The&nbsp;tourism&nbsp;real&nbsp;estate&nbsp;and&nbsp;hospitality&nbsp;<a href=\"https:\/\/noclegi.rentplanet.pl\/en\/zakopane-mountain-accommodation-summer-holidays\/\" target=\"_blank\" rel=\"noreferrer noopener\">market in Zakopane<\/a>&nbsp;is&nbsp;currently&nbsp;undergoing&nbsp;noticeable&nbsp;changes. Not&nbsp;only&nbsp;is&nbsp;the profile of&nbsp;visitors&nbsp;changing, but&nbsp;also&nbsp;the&nbsp;way&nbsp;they&nbsp;plan and&nbsp;book&nbsp;their&nbsp;trips.&nbsp;<\/p>\n\n\n\n<p>For&nbsp;many&nbsp;years,&nbsp;tourists&nbsp;from the Middle East&nbsp;were&nbsp;a major driver of the&nbsp;local&nbsp;tourism&nbsp;market.&nbsp;Their&nbsp;regular&nbsp;visits&nbsp;contributed&nbsp;significantly&nbsp;to&nbsp;occupancy&nbsp;rates&nbsp;and&nbsp;overall&nbsp;demand.&nbsp;Their&nbsp;lower&nbsp;activity&nbsp;in the&nbsp;current&nbsp;season&nbsp;has&nbsp;been&nbsp;noticeable&nbsp;for&nbsp;many&nbsp;apartment&nbsp;owners&nbsp;and&nbsp;rental&nbsp;operators.&nbsp;<\/p>\n\n\n\n<p>However, the market&nbsp;is&nbsp;quickly&nbsp;finding&nbsp;new&nbsp;sources&nbsp;of&nbsp;demand. Travelers from Central Europe,&nbsp;particularly&nbsp;Slovakia, the Czech Republic, and&nbsp;Hungary,&nbsp;are&nbsp;becoming&nbsp;increasingly&nbsp;important. At the same&nbsp;time, the Ma\u0142opolska&nbsp;Tourist&nbsp;Organization&nbsp;is&nbsp;actively&nbsp;promoting&nbsp;the region in&nbsp;new&nbsp;Western&nbsp;European&nbsp;markets,&nbsp;including&nbsp;France,&nbsp;where&nbsp;tourism&nbsp;potential&nbsp;remains&nbsp;strong.&nbsp;<\/p>\n\n\n\n<p>For&nbsp;apartment&nbsp;owners,&nbsp;this&nbsp;means&nbsp;adapting&nbsp;their&nbsp;offering&nbsp;to&nbsp;new&nbsp;customer&nbsp;groups&nbsp;and&nbsp;evolving&nbsp;guest&nbsp;expectations. It&nbsp;is&nbsp;another&nbsp;reason&nbsp;why&nbsp;rental&nbsp;management&nbsp;should&nbsp;be&nbsp;based&nbsp;on&nbsp;ongoing&nbsp;market&nbsp;analysis&nbsp;rather&nbsp;than&nbsp;solely&nbsp;on past&nbsp;experience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Accommodation\u00a0in Zakopane\u00a0is\u00a0increasingly\u00a0booked\u00a0last\u00a0minute\u00a0<\/h2>\n\n\n\n<p>One of the&nbsp;biggest&nbsp;changes&nbsp;in&nbsp;recent&nbsp;years&nbsp;has&nbsp;been&nbsp;the&nbsp;shortening&nbsp;of the&nbsp;booking&nbsp;window.&nbsp;<\/p>\n\n\n\n<p>Not&nbsp;long&nbsp;ago,&nbsp;holiday,&nbsp;Christmas, and&nbsp;winter&nbsp;vacation&nbsp;stays&nbsp;were&nbsp;typically&nbsp;planned&nbsp;well&nbsp;in&nbsp;advance.&nbsp;Today,&nbsp;an&nbsp;increasing&nbsp;number&nbsp;of&nbsp;reservations&nbsp;are&nbsp;made&nbsp;just&nbsp;24 to 48&nbsp;hours&nbsp;before&nbsp;arrival.&nbsp;<\/p>\n\n\n\n<p>Travelers monitor&nbsp;weather&nbsp;forecasts,&nbsp;compare&nbsp;accommodation&nbsp;prices&nbsp;in Zakopane, and&nbsp;make&nbsp;spontaneous&nbsp;decisions.&nbsp;This&nbsp;applies&nbsp;both&nbsp;to&nbsp;short&nbsp;weekend&nbsp;getaways&nbsp;and&nbsp;longer&nbsp;family&nbsp;holidays.&nbsp;<\/p>\n\n\n\n<p>For&nbsp;property&nbsp;owners,&nbsp;this&nbsp;means&nbsp;one&nbsp;thing:&nbsp;fixed&nbsp;pricing&nbsp;strategies&nbsp;are&nbsp;becoming&nbsp;less&nbsp;effective.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why\u00a0are\u00a0guests\u00a0booking\u00a0accommodation\u00a0at\u00a0the\u00a0last\u00a0minute?\u00a0<\/h2>\n\n\n\n<p>Modern travelers&nbsp;are&nbsp;becoming&nbsp;increasingly&nbsp;spontaneous.&nbsp;Their&nbsp;choice of&nbsp;accommodation&nbsp;is&nbsp;influenced&nbsp;not&nbsp;only&nbsp;by&nbsp;price&nbsp;but&nbsp;also&nbsp;by&nbsp;weather&nbsp;conditions, the&nbsp;availability&nbsp;of&nbsp;attractions, and the&nbsp;possibility&nbsp;of a&nbsp;quick&nbsp;weekend&nbsp;escape.&nbsp;<\/p>\n\n\n\n<p>In Zakopane,&nbsp;factors&nbsp;such&nbsp;as&nbsp;mountain&nbsp;conditions, the&nbsp;ski&nbsp;season, and&nbsp;local&nbsp;events&nbsp;also&nbsp;play&nbsp;an&nbsp;important&nbsp;role.&nbsp;<\/p>\n\n\n\n<p>As a&nbsp;result,&nbsp;apartment&nbsp;owners&nbsp;must&nbsp;be&nbsp;prepared&nbsp;for&nbsp;rapidly&nbsp;changing&nbsp;demand. A&nbsp;well-priced&nbsp;and&nbsp;professionally&nbsp;marketed&nbsp;property&nbsp;has&nbsp;a much&nbsp;greater&nbsp;chance&nbsp;of&nbsp;securing&nbsp;bookings&nbsp;than&nbsp;one&nbsp;managed&nbsp;passively.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Managing\u00a0a\u00a0rental\u00a0apartment\u00a0in Zakopane\u00a0requires\u00a0greater\u00a0flexibility\u00a0<\/h2>\n\n\n\n<p>Today,&nbsp;simply&nbsp;listing&nbsp;an&nbsp;apartment&nbsp;on Booking.com&nbsp;or&nbsp;Airbnb&nbsp;is&nbsp;no&nbsp;longer&nbsp;enough.&nbsp;<\/p>\n\n\n\n<p>Successful&nbsp;apartment&nbsp;management&nbsp;requires&nbsp;daily&nbsp;market monitoring and&nbsp;continuous&nbsp;adjustment&nbsp;of&nbsp;pricing&nbsp;strategies&nbsp;based&nbsp;on&nbsp;current&nbsp;demand.&nbsp;<\/p>\n\n\n\n<p>At RentPlanet, we&nbsp;analyze:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>occupancy\u00a0levels\u00a0of\u00a0competing\u00a0properties,\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>accommodation\u00a0prices\u00a0across\u00a0the region,\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>local\u00a0events\u00a0and\u00a0festivals,\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>weather\u00a0forecasts,\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>average\u00a0length\u00a0of\u00a0stay,\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>seasonal\u00a0tourism\u00a0trends,\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>performance of\u00a0booking\u00a0channels.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Based&nbsp;on&nbsp;this&nbsp;data,&nbsp;our&nbsp;Revenue&nbsp;Management team&nbsp;dynamically&nbsp;adjusts&nbsp;pricing&nbsp;and&nbsp;sales&nbsp;strategies&nbsp;to&nbsp;maximize&nbsp;occupancy&nbsp;and&nbsp;rental&nbsp;income.&nbsp;<\/p>\n\n\n\n<p>In&nbsp;practice,&nbsp;this&nbsp;allows&nbsp;apartments&nbsp;to&nbsp;remain&nbsp;competitive&nbsp;and&nbsp;respond&nbsp;effectively&nbsp;to&nbsp;changing&nbsp;market&nbsp;conditions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dynamic\u00a0pricing\u00a0and\u00a0apartment\u00a0occupancy\u00a0<\/h2>\n\n\n\n<p>An&nbsp;apartment&nbsp;listed&nbsp;at&nbsp;the same&nbsp;price&nbsp;for&nbsp;an&nbsp;entire&nbsp;month&nbsp;will&nbsp;often&nbsp;lose&nbsp;bookings&nbsp;to&nbsp;more&nbsp;responsive&nbsp;competitors.&nbsp;<\/p>\n\n\n\n<p>Dynamic&nbsp;pricing&nbsp;allows&nbsp;property&nbsp;managers&nbsp;to&nbsp;react&nbsp;to&nbsp;changes&nbsp;in&nbsp;demand&nbsp;and&nbsp;maximize&nbsp;both&nbsp;occupancy&nbsp;rates&nbsp;and&nbsp;short-term&nbsp;rental&nbsp;revenue.&nbsp;<\/p>\n\n\n\n<p>By\u00a0implementing\u00a0a\u00a0flexible\u00a0pricing\u00a0strategy,\u00a0it\u00a0is\u00a0possible\u00a0to\u00a0increase\u00a0revenue\u00a0during\u00a0<\/p>\n\n\n\n<p>peak\u00a0demand\u00a0periods\u00a0while\u00a0maintaining\u00a0strong\u00a0occupancy\u00a0during\u00a0slower\u00a0periods.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How\u00a0can\u00a0you\u00a0increase\u00a0apartment\u00a0occupancy\u00a0in Zakopane?\u00a0<\/h2>\n\n\n\n<p>Today, the challenge&nbsp;is&nbsp;not&nbsp;finding&nbsp;guests.&nbsp;Demand&nbsp;for&nbsp;<a href=\"https:\/\/rentplanet.guestybookings.com\/en\/properties?minOccupancy=1&amp;adults=1\" target=\"_blank\" rel=\"noreferrer noopener\">accommodation&nbsp;in Zakopane<\/a>&nbsp;remains&nbsp;extremely&nbsp;high.&nbsp;<\/p>\n\n\n\n<p>The real challenge&nbsp;lies&nbsp;in&nbsp;reaching&nbsp;the&nbsp;right&nbsp;guests&nbsp;at&nbsp;the&nbsp;right&nbsp;time&nbsp;with the&nbsp;right&nbsp;offer.&nbsp;<\/p>\n\n\n\n<p>When&nbsp;a&nbsp;potential&nbsp;guest&nbsp;decides&nbsp;to&nbsp;travel&nbsp;just&nbsp;one&nbsp;day&nbsp;before&nbsp;arrival,&nbsp;an&nbsp;apartment&nbsp;must&nbsp;be&nbsp;properly&nbsp;positioned,&nbsp;competitively&nbsp;priced, and&nbsp;highly&nbsp;visible&nbsp;across&nbsp;booking&nbsp;platforms.&nbsp;<\/p>\n\n\n\n<p>Professional&nbsp;photography,&nbsp;compelling&nbsp;property&nbsp;descriptions,&nbsp;positive&nbsp;guest&nbsp;reviews, and fast&nbsp;response&nbsp;times&nbsp;also&nbsp;play&nbsp;a&nbsp;significant&nbsp;role in&nbsp;influencing&nbsp;booking&nbsp;decisions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How\u00a0does\u00a0a\u00a0rental\u00a0operator help\u00a0increase\u00a0revenue?\u00a0<\/h2>\n\n\n\n<p>A&nbsp;professional&nbsp;rental&nbsp;operator&nbsp;does&nbsp;much&nbsp;more&nbsp;than&nbsp;simply&nbsp;welcome&nbsp;guests.&nbsp;<\/p>\n\n\n\n<p>Their&nbsp;responsibilities&nbsp;include&nbsp;increasing&nbsp;property&nbsp;visibility,&nbsp;optimizing&nbsp;pricing,&nbsp;managing&nbsp;online&nbsp;reviews, and&nbsp;<a href=\"https:\/\/www.rentplanet.pl\/en\/bez-kategorii\/rental-apartment-equipment\/\" target=\"_blank\" rel=\"noreferrer noopener\">maintaining&nbsp;high service&nbsp;standards<\/a>.&nbsp;<\/p>\n\n\n\n<p>These&nbsp;factors&nbsp;have&nbsp;a&nbsp;direct&nbsp;impact&nbsp;on&nbsp;booking&nbsp;volume&nbsp;and&nbsp;overall&nbsp;profitability.&nbsp;<\/p>\n\n\n\n<p>Property&nbsp;owners&nbsp;no&nbsp;longer&nbsp;need&nbsp;to&nbsp;spend&nbsp;time&nbsp;monitoring market&nbsp;trends,&nbsp;analyzing&nbsp;competitors,&nbsp;or&nbsp;updating&nbsp;prices.&nbsp;These&nbsp;tasks&nbsp;are&nbsp;handled&nbsp;continuously&nbsp;by a&nbsp;dedicated&nbsp;team of&nbsp;specialists.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Is\u00a0investing\u00a0in\u00a0apartments\u00a0in Zakopane\u00a0still\u00a0profitable?\u00a0<\/h2>\n\n\n\n<p>Market&nbsp;changes&nbsp;naturally&nbsp;raise&nbsp;questions&nbsp;about&nbsp;the&nbsp;profitability&nbsp;of&nbsp;tourism-related&nbsp;real&nbsp;estate&nbsp;investments.&nbsp;However,&nbsp;it&nbsp;is&nbsp;important&nbsp;to&nbsp;look&nbsp;at&nbsp;long-term&nbsp;trends.&nbsp;<\/p>\n\n\n\n<p>Interest&nbsp;in the Tatra Mountains&nbsp;continues&nbsp;to&nbsp;grow.&nbsp;<\/p>\n\n\n\n<p>According&nbsp;to data from the Tatra&nbsp;National&nbsp;Park,&nbsp;visitor&nbsp;numbers&nbsp;have&nbsp;been&nbsp;increasing&nbsp;steadily&nbsp;for&nbsp;years. In 2025&nbsp;alone, the park&nbsp;recorded&nbsp;a&nbsp;record-breaking&nbsp;5,266,672&nbsp;visitors.&nbsp;<\/p>\n\n\n\n<p>This&nbsp;is&nbsp;clear&nbsp;evidence&nbsp;that&nbsp;Zakopane&nbsp;remains&nbsp;one of&nbsp;Poland\u2019s&nbsp;most&nbsp;<a href=\"https:\/\/noclegi.rentplanet.pl\/en\/an-autumn-trip-to-the-tatra-mountains\/\" target=\"_blank\" rel=\"noreferrer noopener\">important&nbsp;tourist&nbsp;destinations.<\/a>&nbsp;<\/p>\n\n\n\n<p>The&nbsp;growing&nbsp;number&nbsp;of&nbsp;visitors&nbsp;confirms&nbsp;that&nbsp;demand&nbsp;for&nbsp;accommodation&nbsp;in Zakopane&nbsp;remains&nbsp;strong. For&nbsp;investors,&nbsp;this&nbsp;means&nbsp;that&nbsp;a&nbsp;well-managed&nbsp;apartment&nbsp;can&nbsp;still&nbsp;generate&nbsp;attractive&nbsp;rental&nbsp;income.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Professional\u00a0rental\u00a0management and\u00a0higher\u00a0apartment\u00a0revenue\u00a0<\/h2>\n\n\n\n<p>Increasing&nbsp;competition,&nbsp;last-minute&nbsp;bookings, and&nbsp;changing&nbsp;guest&nbsp;expectations&nbsp;mean&nbsp;that&nbsp;successful&nbsp;apartment&nbsp;management&nbsp;requires&nbsp;much&nbsp;more&nbsp;than&nbsp;it&nbsp;did&nbsp;just&nbsp;a&nbsp;few&nbsp;years&nbsp;ago.&nbsp;<\/p>\n\n\n\n<p>Key&nbsp;factors&nbsp;include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pricing\u00a0strategy,\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>marketing and\u00a0property\u00a0visibility,\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>guest\u00a0service,\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>professional\u00a0photography,\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>review\u00a0management,\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>performance\u00a0analysis,\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>rapid\u00a0response\u00a0to market\u00a0changes.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>At RentPlanet, we monitor market&nbsp;conditions,&nbsp;occupancy&nbsp;trends, and&nbsp;competitor&nbsp;pricing&nbsp;every&nbsp;day.&nbsp;This&nbsp;allows&nbsp;us&nbsp;to&nbsp;react&nbsp;quickly&nbsp;and&nbsp;help&nbsp;property&nbsp;owners&nbsp;achieve&nbsp;better&nbsp;rental&nbsp;performance.&nbsp;<\/p>\n\n\n\n<p>It&nbsp;is&nbsp;this&nbsp;combination&nbsp;of&nbsp;technology,&nbsp;experience, and&nbsp;local&nbsp;market&nbsp;expertise&nbsp;that&nbsp;enables&nbsp;us&nbsp;to&nbsp;maximize&nbsp;the&nbsp;potential&nbsp;of&nbsp;every&nbsp;property.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Accommodation\u00a0and\u00a0apartments\u00a0in Zakopane \u2013\u00a0Key\u00a0market\u00a0trends\u00a0<\/h2>\n\n\n\n<p>The&nbsp;<a href=\"https:\/\/www.rentplanet.pl\/en\/offer\/\" target=\"_blank\" rel=\"noreferrer noopener\">short-term&nbsp;rental&nbsp;marke<\/a>t in Zakopane&nbsp;is&nbsp;not&nbsp;facing&nbsp;a&nbsp;crisis. It&nbsp;is&nbsp;undergoing&nbsp;a&nbsp;process&nbsp;of&nbsp;professionalization.&nbsp;<\/p>\n\n\n\n<p>Demand&nbsp;for&nbsp;accommodation&nbsp;and&nbsp;apartments&nbsp;in the Tatra region&nbsp;remains&nbsp;very&nbsp;high, but the&nbsp;rules&nbsp;of the&nbsp;game&nbsp;have&nbsp;changed.&nbsp;Flexibility,&nbsp;rapid&nbsp;decision-making, and&nbsp;professional&nbsp;rental&nbsp;management&nbsp;are&nbsp;becoming&nbsp;increasingly&nbsp;important.&nbsp;<\/p>\n\n\n\n<p>For&nbsp;apartment&nbsp;owners,&nbsp;this&nbsp;means&nbsp;adapting&nbsp;their&nbsp;strategy&nbsp;to the&nbsp;realities&nbsp;of&nbsp;today&#8217;s&nbsp;market. For&nbsp;investors,&nbsp;it&nbsp;represents&nbsp;an&nbsp;opportunity&nbsp;to&nbsp;build&nbsp;a&nbsp;competitive&nbsp;advantage&nbsp;and&nbsp;achieve&nbsp;stronger&nbsp;financial&nbsp;results.&nbsp;<\/p>\n\n\n\n<p>If&nbsp;you&nbsp;own&nbsp;an&nbsp;apartment&nbsp;in Zakopane&nbsp;or&nbsp;are&nbsp;planning&nbsp;an&nbsp;investment&nbsp;property&nbsp;for&nbsp;<a href=\"https:\/\/www.rentplanet.pl\/en\/bez-kategorii\/short-term-long-term-hybrid-rental-differences\/\" target=\"_blank\" rel=\"noreferrer noopener\">short-term&nbsp;rental<\/a>,&nbsp;contact&nbsp;RentPlanet.&nbsp;We&nbsp;can&nbsp;help&nbsp;assess&nbsp;your&nbsp;property&#8217;s&nbsp;potential&nbsp;and&nbsp;develop&nbsp;a&nbsp;rental&nbsp;strategy&nbsp;tailored&nbsp;to&nbsp;current&nbsp;market&nbsp;conditions.&nbsp;<\/p>\n\n\n\n<p>In a\u00a0world\u00a0where\u00a0booking\u00a0decisions\u00a0are\u00a0often\u00a0<\/p>\n\n\n\n<p>made\u00a0just\u00a0hours\u00a0before\u00a0arrival,\u00a0success\u00a0belongs\u00a0to\u00a0those\u00a0<\/p>\n\n\n\n<p>who\u00a0can\u00a0react\u00a0the\u00a0fastest.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">property management, long-term rental, short-term rental, hybrid rental, RentPlanet, rental income, tenants, property management services, corporate rental, guaranteed rent, business rental, professional service, apartment management, employee accommodation, property maintenance, student rental, flexible rental, stress-free rental, stable rental income, corporate housing, guaranteed rental model, rental operator, property services.<\/h6>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just a\u00a0few\u00a0years\u00a0ago,\u00a0running\u00a0a\u00a0short-term\u00a0rental\u00a0apartment\u00a0was\u00a0relatively\u00a0predictable. High\u00a0season\u00a0meant\u00a0high\u00a0occupancy, and\u00a0bookings\u00a0were\u00a0often\u00a0made\u00a0weeks\u00a0or\u00a0even\u00a0months\u00a0in\u00a0advance.\u00a0 Property\u00a0owners\u00a0could\u00a0plan\u00a0their\u00a0revenue\u00a0with\u00a0confidence,\u00a0while\u00a0the\u00a0tourism\u00a0market\u00a0continued\u00a0to\u00a0grow\u00a0rapidly.\u00a0 Today, the&nbsp;situation&nbsp;looks&nbsp;different.&nbsp;Zakopane and the&nbsp;entire&nbsp;Podhale&nbsp;region&nbsp;remain&nbsp;extremely&nbsp;popular&nbsp;among&nbsp;tourists, but the&nbsp;way&nbsp;guests&nbsp;make&nbsp;travel&nbsp;decisions&nbsp;has&nbsp;changed&nbsp;significantly.&nbsp;More&nbsp;and&nbsp;more&nbsp;reservations&nbsp;are&nbsp;made&nbsp;at&nbsp;the&nbsp;last&nbsp;minute, and&nbsp;successful&nbsp;apartment&nbsp;management&nbsp;now&nbsp;requires&nbsp;constant&nbsp;market&nbsp;analysis,&nbsp;flexible&nbsp;pricing&nbsp;strategies, and the&nbsp;ability&nbsp;to&nbsp;react&nbsp;quickly&nbsp;to&nbsp;changing&nbsp;demand.&nbsp; This&nbsp;is&nbsp;precisely&nbsp;why&nbsp;professional&nbsp;property&nbsp;management&nbsp;has&nbsp;become&nbsp;one of the&nbsp;key&nbsp;factors&nbsp;influencing&nbsp;the&nbsp;profitability&nbsp;of a&nbsp;rental&nbsp;investment.&nbsp; Short-Term\u00a0rental\u00a0market in Zakopane \u2013\u00a0What\u00a0changes\u00a0are\u00a0we\u00a0seeing?\u00a0 The&nbsp;tourism&nbsp;real&nbsp;estate&nbsp;and&nbsp;hospitality&nbsp;market in Zakopane&nbsp;is&nbsp;currently&nbsp;undergoing&nbsp;noticeable&nbsp;changes. Not&nbsp;only&nbsp;is&nbsp;the profile of&nbsp;visitors&nbsp;changing, but&nbsp;also&nbsp;the&nbsp;way&nbsp;they&nbsp;plan and&nbsp;book&nbsp;their&nbsp;trips.&nbsp; For&nbsp;many&nbsp;years,&nbsp;tourists&nbsp;from the Middle East&nbsp;were&nbsp;a major driver of the&nbsp;local&nbsp;tourism&nbsp;market.&nbsp;Their&nbsp;regular&nbsp;visits&nbsp;contributed&nbsp;significantly&nbsp;to&nbsp;occupancy&nbsp;rates&nbsp;and&nbsp;overall&nbsp;demand.&nbsp;Their&nbsp;lower&nbsp;activity&nbsp;in the&nbsp;current&nbsp;season&nbsp;has&nbsp;been&nbsp;noticeable&nbsp;for&nbsp;many&nbsp;apartment&nbsp;owners&nbsp;and&nbsp;rental&nbsp;operators.&nbsp; However, the market&nbsp;is&nbsp;quickly&nbsp;finding&nbsp;new&nbsp;sources&nbsp;of&nbsp;demand. Travelers from Central Europe,&nbsp;particularly&nbsp;Slovakia, the Czech Republic, and&nbsp;Hungary,&nbsp;are&nbsp;becoming&nbsp;increasingly&nbsp;important. At the same&nbsp;time, the Ma\u0142opolska&nbsp;Tourist&nbsp;Organization&nbsp;is&nbsp;actively&nbsp;promoting&nbsp;the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[35,38],"tags":[],"class_list":["post-4217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-rental-from-the-back-office"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Short-Term rental market in Zakopane \u2013 How to increase apartment occupancy? - RentPlanet<\/title>\n<meta name=\"description\" content=\"The Zakopane accommodation market is evolving. 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